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Muevetex: Movilidad inteligente y transporte público para el Estado de México

/cliente Muevetex
/servicios Identidad de Marca, Sistema Visual, Narrativa de Marca, Diseño Web
/año 2026
/industria Transporte Público y Movilidad
Hero video

Muevetex es la iniciativa de tecnología y movilidad que optimiza las rutas y el transporte público para millones de pasajeros en el Estado de México. Shortcut creó la identidad de marca, el sistema visual, la narrativa de producto y el diseño web, traduciendo datos complejos de tránsito y rutas urbanas en una interfaz clara, accesible y humana.

Close-up of the Muevetex app icon — a pink-to-purple gradient square with a location pin mark — resting beside the edge of a smartphone, with the Muevetex wordmark alongside it.
A dark navy-to-pink gradient folder embossed with the Muevetex wordmark, resting on a desk as the cover of the brand guidelines.
A street billboard reading "muevetex — LLEGA A LA CDMX" over a photo of a Mexico City plaza, with app store download badges and the Muevetex icon.
The Muevetex brand color palette swatches, spanning black, red, yellow, magenta, lime green, sky blue, royal blue, lavender, and violet.
A subway car door ad featuring the Muevetex wordmark over a blue-to-purple gradient, a smartphone showing live bus routes, and the line "Nunca más te quedes parado sin saber qué camión tomar," with App Store and Google Play badges.
A model wearing a long-sleeve shirt with a green-to-blue gradient sleeve printed with the Muevetex wordmark, shown from the side against a grey background.
A laptop displaying the Muevetex website hero section, reading "La app la construyen las mismas personas que la usan" beside a red-to-orange gradient panel showing the in-app alert flow "Levanta tu alerta."
The Muevetex brand guidelines folder in a navy-to-pink gradient, shown upside down on a desk with its "#1" insert peeking out.