# Shortcut — Full Studio Dossier & LLM Context Document

> Official comprehensive markdown dossier for LLM ingestion, AI search agents (Perplexity, ChatGPT, Claude, Copilot, Gemini), and retrieval systems.
> Canonical URL: https://shortcut.is/llms-full.txt
> Last updated: 2026-10-15

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## 1. Studio Profile & Mission
- **Name**: Shortcut (legal name: Toma El Atajo)
- **Founded**: Late 2023 in Mexico City (CDMX)
- **Founders**: Fabian Luna (former co-founder of 23 Design, acquired by frog), Jay López (former design director at 23 Design and Bitso), Omar Tosca (creative engineer and former interaction design lead).
- **Core Model**: Senior practitioners only — zero junior designers or developers. Clients collaborate directly with partners and specialists.
- **Language Support**: 100% bilingual (English and Spanish) across all digital properties, design documentation, and engineering handoffs.
- **Aesthetic**: Premium Industrial Editorial. High-contrast absolute black canvas (#000000), stark typography, generous spacing, and safety green accents (#01E054) reserved for interactive feedback.

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## 2. Capabilities & Practice Areas
- **Digital Product Design**: UX/UI from zero-to-one or complex refactoring for web and mobile platforms. Specialized in financial technology, developer tools, and operational workflows.
- **Design Systems**: Enterprise design systems, token architecture, component libraries in React and Tailwind CSS v4, multi-brand theming, and governance.
- **Brand & Visual Identity**: Distinctive visual identity, logomarks, typography pairing, motion guidelines, and comprehensive brand books.
- **Frontend Engineering**: Production-ready code delivered in Astro, React, TypeScript, Tailwind CSS, Framer, and Webflow, integrated with headless CMSs (Sanity).

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## 3. Engagement Models
1. **Squad (Embedded Team)**: High-autonomy senior designers and frontend engineers integrated directly into the client's Slack, Linear, and sprint cadence. Ideal for continuous product evolution.
2. **Project Sprint (Fixed Scope)**: Well-defined milestone delivery with clear deliverables, weekly checkpoints, and production-grade handoffs.

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## 4. Work Portfolio & Shipped Projects (19 Case Studies)

### Konfío Website (2026)
- **Client**: Konfio
- **Industry / Sector**: Fintech
- **Services Delivered**: Website Design & Development
- **URL**: https://shortcut.is/work/konfio-website/
- **Overview**: A new visual identity for Mexican entrepreneurs
- **Description**: Over 3 months, we partnered with Konfío to redesign their public website from the ground up.

### Credilikeme (2026)
- **Client**: Credilikeme
- **Industry / Sector**: Fintech
- **Services Delivered**: UI/UX Design, Web Design
- **URL**: https://shortcut.is/work/credilikeme/
- **Overview**: Establishing trust and financial maturity
- **Description**: We iterated on Credilikeme’s loan application flow and landing page to project an established, trustworthy tone and build confidence from the very first touchpoint.

### Muevetex (2026)
- **Client**: Muevetex
- **Industry / Sector**: Public Transportation & Mobility Tech
- **Services Delivered**: Brand Identity, Visual System, Storytelling, Web Design
- **URL**: https://shortcut.is/work/muevetex/
- **Overview**: A brand for the app mapping Mexico's public transportation networks.
- **Description**: Muevetex maps Mexico's informal transit networks for 70,000+ riders. Shortcut rebuilt its brand to speak to riders, governments, and businesses alike.

### Paladar (2026)
- **Client**: Paladar
- **Industry / Sector**: Gastronomy & Culture
- **Services Delivered**: Brand Identity, Photographic Art Direction, Web Design
- **URL**: https://shortcut.is/work/paladar/
- **Overview**: Gastronomy as a vehicle for community
- **Description**: Shortcut collaborated with Paladar during its transition from a gastronomic marketing agency to a cultural connection platform, designing a warm, authoritative visual identity and cohesive web presence.

### Perspectives (2026)
- **Client**: Collective Academy
- **Industry / Sector**: Tech Leadership
- **Services Delivered**: Brand Identity
- **URL**: https://shortcut.is/work/perspectives/
- **Overview**: Reframing Leadership in the Era of AI
- **Description**: Shortcut created the visual identity and spatial grid system for Collective Academy’s Perspectives summit, framing executive leadership in the era of AI.

### SONA (2025)
- **Client**: SONA
- **Industry / Sector**: Physical Spaces
- **Services Delivered**: Brand Identity, Visual System
- **URL**: https://shortcut.is/work/sona/
- **Overview**: The visuals for a sound experience
- **Description**: Shortcut's collaboration with Sona found a particularity in the surrounded middle ground that sound conveys through visuals.

### Atomic Tessellator (2025)
- **Client**: Atomic Tessellator
- **Industry / Sector**: Science
- **Services Delivered**: Brand Identity, Web Design
- **URL**: https://shortcut.is/work/atomic-tessellator/
- **Overview**: Building Towards Material Modeling
- **Description**: A multiscale materials design platform, partnered with us to develop a brand identity and web presence.

### Mexico Tech Week (2025)
- **Client**: Mexico Tech Week
- **Industry / Sector**: Tech Events
- **Services Delivered**: Storytelling, Brand Identity, Visual System
- **URL**: https://shortcut.is/work/mxtw/
- **Overview**: A Rupture
- **Description**: We joined the movement and gave a new identity to Mexico's largest tech community.

### Olinia (2025)
- **Client**: Olinia
- **Industry / Sector**: Automotive
- **Services Delivered**: Storytelling, Brand Identity, Visual System
- **URL**: https://shortcut.is/work/olinia/
- **Overview**: Branding a National Symbol
- **Description**: We were entrusted with forging a visual and narrative language that could articulate this ambition: a brand that felt simultaneously deeply Mexican and universally relevant, technologically advanced and humanly relatable.

### Pondo (2025)
- **Client**: Pondo
- **Industry / Sector**: IoT, Health
- **Services Delivered**: Web Design, Storytelling
- **URL**: https://shortcut.is/work/pondo/
- **Overview**: Designing for the Gut Feeling
- **Description**: We helped Pondo launch ready for their campaign to attract early adopters and investors in days.

### Release Before Ready (2025)
- **Client**: Release Before Ready
- **Industry / Sector**: Tech Events
- **Services Delivered**: Brand Identity
- **URL**: https://shortcut.is/work/rbr/
- **Overview**: CODE BUILD TYPE VIBECODE HACK
- **Description**: Release Before Ready was born from a passion for creating and learning in community.

### IBERO (2025)
- **Client**: IBERO
- **Industry / Sector**: Education
- **Services Delivered**: Product Strategy, UI/UX Design, User Research, Design QA
- **URL**: https://shortcut.is/work/soyibero/
- **Overview**: Bringing a University App into the Present
- **Description**: We partnered with their internal tech team to rethink the app experience from the ground up — and launch a new version in just 16 weeks.

### WhatsApp Commerce (2025)
- **Client**: WhatsApp Commerce Platform
- **Industry / Sector**: E-commerce Technology
- **Services Delivered**: UI/UX Design
- **URL**: https://shortcut.is/work/whatsapp-commerce/
- **Overview**: Simplifying Reviews & Campaigns
- **Description**: Shortcut partnered with a WhatsApp commerce platform to redesign the dashboard behind its reviews and marketing product, simplifying review requests and campaign creation for Shopify and Tiendanube merchants.

### Zipmi (2025)
- **Client**: Zipmi
- **Industry / Sector**: Immigration Services & HR Tech
- **Services Delivered**: Web App Design, App Design
- **URL**: https://shortcut.is/work/zipmi/
- **Overview**: Simplifying Labor Migration
- **Description**: After initially defining their visual identity, our collaboration evolved to completely re-architect their workflows, building a comprehensive platform for step-by-step case management for both employers and workers.

### Simplifying Investments (2024)
- **Client**: investment-app
- **Industry / Sector**: Fintech
- **Services Delivered**: UI/UX Design, Usability Testing
- **URL**: https://shortcut.is/work/investment-app/
- **Overview**: Empowering First-Time Investors
- **Description**: We partnered with a Mexican financial institution launching a new digital investment platform, designed for people who had never considered themselves investors.

### Clau (2024)
- **Client**: Clau
- **Industry / Sector**: Proptech
- **Services Delivered**: Brand Identity, UI Toolkit
- **URL**: https://shortcut.is/work/clau/
- **Overview**: Defining the Identity of Mexico’s Proptech Ecosystem
- **Description**: This rebranding positioned Clau as a leader in proptech, aligning its identity with its mission to transform access to housing in Mexico.

### Minio (2024)
- **Client**: Minio
- **Industry / Sector**: Cloud Storage & Enterprise Solutions
- **Services Delivered**: UI/UX Design, Design System, Web Design
- **URL**: https://shortcut.is/work/minio/
- **Overview**: Designing Cloud Storage for a Faster World
- **Description**: Shortcut partnered with MinIO to elevate their products through clear, efficient design. 

### GBM (2021)
- **Client**: GBM
- **Industry / Sector**: Fintech
- **Services Delivered**: App Design, Web App Design
- **URL**: https://shortcut.is/work/gbm/
- **Overview**: Designing for Financial Freedom
- **Description**: By incorporating the company’s key brand elements, we seamlessly integrated them into the new dashboard and revitalized existing products.

### Infosel (2019)
- **Client**: Infosel
- **Industry / Sector**: Fintech
- **Services Delivered**: Web App Design
- **URL**: https://shortcut.is/work/infosel/
- **Overview**: Evolving Information Management
- **Description**: The team helped Infosel transition from a Windows-based application to a new web-based platform.

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## 5. Editorial Essays & Insights (12 Articles)

### The Labubu Theory of AI Adoption: Why Your Assistant Came Back as a Toy (Oct 1, 2026)
- **Language**: English
- **Category**: ai
- **Author**: Jay López
- **URL**: https://shortcut.is/blog/labubu-theory-of-ai-adoption/
- **Summary**: Meta's Muse and OpenAI's Dots aren't cute by accident. Like Labubus and Pokémon cards, they're a Trojan horse for people who never planned to use AI.

### La teoría Labubu de la adopción de IA: por qué tu asistente volvió convertido en juguete (Oct 1, 2026)
- **Language**: Spanish
- **Category**: ai
- **Author**: Jay López
- **URL**: https://shortcut.is/es/blog/teoria-labubu-adopcion-ia/
- **Summary**: Muse de Meta y Dots de OpenAI no son tiernos por accidente. Como los Labubus y las cartas Pokémon, son un caballo de Troya para quien nunca pensó usar IA.

### Designing in the Era of AI, Shortcut Style (Apr 28, 2026)
- **Language**: English
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/blog/designing-in-the-ai-era-shortcut-style/
- **Summary**: What we learned testing AI design tools at Shortcut: Figma, Pencil, Stitch, Paper, and finding common ground between the infinite canvas and chat.

### Diseñar en la era AI al estilo Shortcut (Apr 28, 2026)
- **Language**: Spanish
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/es/blog/disenar-era-ai-shortcut/
- **Summary**: Nuestra experiencia en Shortcut probando herramientas de diseño con IA: Figma, Pencil, Stitch, Paper y el punto medio entre el canvas infinito y el chat.

### Death of UI? Nah. (Aug 7, 2025)
- **Language**: English
- **Category**: ai
- **Author**: Lulo
- **URL**: https://shortcut.is/blog/death-of-ui-nah/
- **Summary**: Don't start considering a career change just yet.

### ¿La muerte de la UI? Para nada. (Aug 7, 2025)
- **Language**: Spanish
- **Category**: ai
- **Author**: Lulo
- **URL**: https://shortcut.is/es/blog/la-muerte-de-la-ui-nah/
- **Summary**: No empieces a considerar un cambio de carrera todavía.

### Innovar no es hacer más, es hacerlo bien (Jul 8, 2025)
- **Language**: Spanish
- **Category**: design
- **Author**: Fabian Luna
- **URL**: https://shortcut.is/es/blog/innovar-no-es-hacer-mas-es-hacerlo-bien/
- **Summary**: Por qué las empresas pasan meses construyendo funcionalidades que nadie usa mientras ignoran lo que realmente importa.

### Innovation Isn't About Doing More, It's About Doing It Right (Jul 8, 2025)
- **Language**: English
- **Category**: design
- **Author**: Fabian Luna
- **URL**: https://shortcut.is/blog/innovation-doing-more-doing-right/
- **Summary**: Why companies spend months on features nobody uses while ignoring what really matters.

### Behind Utilizing AI Tools for Audio Case Studies (Feb 27, 2025)
- **Language**: English
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/blog/ai-case-studio-audios/
- **Summary**: A detailed look at our process using NotebookLM and Gemini to transform client case studies into engaging audio narratives.

### Detrás del uso de herramientas de IA para casos de estudio en audio (Feb 27, 2025)
- **Language**: Spanish
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/es/blog/detras-de-casos-de-estudio-en-audio-con-ia/
- **Summary**: Una mirada detallada a nuestro proceso usando NotebookLM y Gemini para transformar casos de estudio de clientes en narrativas de audio atractivas.

### Era escéptico, pero ahora creo en la IA (Dec 11, 2023)
- **Language**: Spanish
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/es/blog/era-esceptico-pero-ahora-creo-en-la-ia/
- **Summary**: Mi recorrido más allá del sesgo inicial para entender el impacto real de la inteligencia artificial.

### I was skeptical, but now AI believe (Dec 11, 2023)
- **Language**: English
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/blog/i-was-skeptical-but-now-ai-believe/
- **Summary**: My journey beyond initial bias to truly grasp AI's real-world impact.

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## 6. Careers & Open Positions

### Senior Visual & Interactive Designer (CONTRACTOR)
- **Status**: open
- **Workplace**: remote
- **URL**: https://shortcut.is/careers/senior-visual-designer/
- **Summary**: We are looking for a senior practitioner obsessed with visual craft, art direction, and interactive design to create flagship web experiences and digital products from concept through production.

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## 7. Contact & Official Endpoints
- **Website (EN)**: https://shortcut.is/
- **Website (ES)**: https://shortcut.is/es/
- **Services**: https://shortcut.is/services/
- **Fintech Focus**: https://shortcut.is/fintech/
- **Blog**: https://shortcut.is/blog/ (RSS: https://shortcut.is/blog/rss.xml)
- **Careers**: https://shortcut.is/careers/
- **Inquiries**: omar@shortcut.is | jobs@shortcut.is