# Shortcut — Full Studio Dossier & LLM Context Document

> Official comprehensive markdown dossier for LLM ingestion, AI search agents (Perplexity, ChatGPT, Claude, Copilot, Gemini), and retrieval systems.
> Canonical URL: https://shortcut.is/llms-full.txt
> Last updated: 2026-10-24

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## 1. Studio Profile & Mission
- **Name**: Shortcut (legal name: Toma El Atajo)
- **Founded**: Late 2023 in Mexico City (CDMX)
- **Founders**: Fabian Luna (former co-founder of 23 Design, acquired by frog), Jay López (former design director at 23 Design and Bitso), Omar Tosca (creative engineer and former interaction design lead).
- **Core Model**: Senior practitioners only — zero junior designers or developers. Clients collaborate directly with partners and specialists.
- **Language Support**: 100% bilingual (English and Spanish) across all digital properties, design documentation, and engineering handoffs.
- **Aesthetic**: Premium Industrial Editorial. High-contrast near-black canvas (#0B0D0E), stark typography, generous spacing, and lime green accents (#A6F55C) reserved for interactive feedback.

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## 2. Capabilities & Practice Areas
- **Digital Product Design**: UX/UI from zero-to-one or complex refactoring for web and mobile platforms. Specialized in financial technology, developer tools, and operational workflows.
- **Design Systems**: Enterprise design systems, token architecture, component libraries in React and Tailwind CSS v4, multi-brand theming, and governance.
- **Brand & Visual Identity**: Distinctive visual identity, logomarks, typography pairing, motion guidelines, and comprehensive brand books.
- **Frontend Engineering**: Production-ready code delivered in Astro, React, TypeScript, Tailwind CSS, Framer, and Webflow, integrated with headless CMSs (Sanity).

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## 3. Engagement Models & Investment
1. **Squad (Embedded Team)**: High-autonomy senior designers and frontend engineers integrated directly into the client's Slack, Linear, and sprint cadence. **Best for**: Continuous product evolution, scalable design systems, and rapidly shifting roadmaps. **Investment**: Starting at $15,000 USD/month (3-month minimum).
2. **Project Sprint (Fixed Scope)**: Well-defined milestone delivery with clear deliverables, weekly checkpoints, and production-grade handoffs. **Best for**: 0→1 MVP launches, brand identity systems, and end-to-end platform redesigns. **Investment**: Starting at $25,000 USD fixed-scope (typically 4 to 12 weeks).

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## 4. Work Portfolio & Shipped Projects (20 Case Studies)

### Konfío Website (2026)
- **Client**: Konfio
- **Industry / Sector**: Fintech
- **Services Delivered**: Website Design & Development
- **URL**: https://shortcut.is/work/konfio-website/
- **Overview**: A new visual identity for Mexican entrepreneurs
- **Description**: Over 3 months, we partnered with Konfío to redesign their public website from the ground up.

### Credilikeme (2026)
- **Client**: Credilikeme
- **Industry / Sector**: Fintech
- **Services Delivered**: UI/UX Design, Web Design
- **URL**: https://shortcut.is/work/credilikeme/
- **Overview**: Establishing trust and financial maturity
- **Description**: We iterated on Credilikeme’s loan application flow and landing page to project an established, trustworthy tone and build confidence from the very first touchpoint.

### Muevetex (2026)
- **Client**: Muevetex
- **Industry / Sector**: Public Transportation & Mobility Tech
- **Services Delivered**: Brand Identity, Visual System, Storytelling, Web Design
- **URL**: https://shortcut.is/work/muevetex/
- **Overview**: A brand for the app mapping Mexico's public transportation networks.
- **Description**: Muevetex maps Mexico's informal transit networks for 70,000+ riders. Shortcut rebuilt its brand to speak to riders, governments, and businesses alike.

### Paladar (2026)
- **Client**: Paladar
- **Industry / Sector**: Gastronomy & Culture
- **Services Delivered**: Brand Identity, Photographic Art Direction, Web Design
- **URL**: https://shortcut.is/work/paladar/
- **Overview**: Gastronomy as a vehicle for community
- **Description**: Shortcut collaborated with Paladar during its transition from a gastronomic marketing agency to a cultural connection platform, designing a warm, authoritative visual identity and cohesive web presence.

### Perspectives (2026)
- **Client**: Collective Academy
- **Industry / Sector**: Tech Leadership
- **Services Delivered**: Brand Identity
- **URL**: https://shortcut.is/work/perspectives/
- **Overview**: Reframing Leadership in the Era of AI
- **Description**: Shortcut created the visual identity and spatial grid system for Collective Academy’s Perspectives summit, framing executive leadership in the era of AI.

### Selva (2026)
- **Client**: Selva (DRIVEN)
- **Industry / Sector**: Marketing & Editorial
- **Services Delivered**: Website Design & Development, Web Design, Storytelling, Visual System
- **URL**: https://shortcut.is/work/selva/
- **Overview**: An editorial web experience for DRIVEN's flagship marketing studio
- **Description**: Shortcut designed and engineered Selva's website in Framer, combining editorial typography, custom 60fps scroll physics, and interactive WebGL motion.

### SONA (2025)
- **Client**: SONA
- **Industry / Sector**: Physical Spaces
- **Services Delivered**: Brand Identity, Visual System
- **URL**: https://shortcut.is/work/sona/
- **Overview**: The visuals for a sound experience
- **Description**: Shortcut's collaboration with Sona found a particularity in the surrounded middle ground that sound conveys through visuals.

### Atomic Tessellator (2025)
- **Client**: Atomic Tessellator
- **Industry / Sector**: Science
- **Services Delivered**: Brand Identity, Web Design
- **URL**: https://shortcut.is/work/atomic-tessellator/
- **Overview**: Building Towards Material Modeling
- **Description**: A multiscale materials design platform, partnered with us to develop a brand identity and web presence.

### Mexico Tech Week (2025)
- **Client**: Mexico Tech Week
- **Industry / Sector**: Tech Events
- **Services Delivered**: Storytelling, Brand Identity, Visual System
- **URL**: https://shortcut.is/work/mxtw/
- **Overview**: A Rupture
- **Description**: We joined the movement and gave a new identity to Mexico's largest tech community.

### Olinia (2025)
- **Client**: Olinia
- **Industry / Sector**: Automotive
- **Services Delivered**: Storytelling, Brand Identity, Visual System
- **URL**: https://shortcut.is/work/olinia/
- **Overview**: Branding a National Symbol
- **Description**: We were entrusted with forging a visual and narrative language that could articulate this ambition: a brand that felt simultaneously deeply Mexican and universally relevant, technologically advanced and humanly relatable.

### Pondo (2025)
- **Client**: Pondo
- **Industry / Sector**: IoT, Health
- **Services Delivered**: Web Design, Storytelling
- **URL**: https://shortcut.is/work/pondo/
- **Overview**: Designing for the Gut Feeling
- **Description**: We helped Pondo launch ready for their campaign to attract early adopters and investors in days.

### Release Before Ready (2025)
- **Client**: Release Before Ready
- **Industry / Sector**: Tech Events
- **Services Delivered**: Brand Identity
- **URL**: https://shortcut.is/work/rbr/
- **Overview**: CODE BUILD TYPE VIBECODE HACK
- **Description**: Release Before Ready was born from a passion for creating and learning in community.

### IBERO (2025)
- **Client**: IBERO
- **Industry / Sector**: Education
- **Services Delivered**: Product Strategy, UI/UX Design, User Research, Design QA
- **URL**: https://shortcut.is/work/soyibero/
- **Overview**: Bringing a University App into the Present
- **Description**: We partnered with their internal tech team to rethink the app experience from the ground up — and launch a new version in just 16 weeks.

### WhatsApp Commerce (2025)
- **Client**: WhatsApp Commerce Platform
- **Industry / Sector**: E-commerce Technology
- **Services Delivered**: UI/UX Design
- **URL**: https://shortcut.is/work/whatsapp-commerce/
- **Overview**: Simplifying Reviews & Campaigns
- **Description**: Shortcut partnered with a WhatsApp commerce platform to redesign the dashboard behind its reviews and marketing product, simplifying review requests and campaign creation for Shopify and Tiendanube merchants.

### Zipmi (2025)
- **Client**: Zipmi
- **Industry / Sector**: Immigration Services & HR Tech
- **Services Delivered**: Web App Design, App Design
- **URL**: https://shortcut.is/work/zipmi/
- **Overview**: Simplifying Labor Migration
- **Description**: After initially defining their visual identity, our collaboration evolved to completely re-architect their workflows, building a comprehensive platform for step-by-step case management for both employers and workers.

### Clau (2024)
- **Client**: Clau
- **Industry / Sector**: Proptech
- **Services Delivered**: Brand Identity, UI Toolkit
- **URL**: https://shortcut.is/work/clau/
- **Overview**: Defining the Identity of Mexico’s Proptech Ecosystem
- **Description**: This rebranding positioned Clau as a leader in proptech, aligning its identity with its mission to transform access to housing in Mexico.

### Minio (2024)
- **Client**: Minio
- **Industry / Sector**: Cloud Storage & Enterprise Solutions
- **Services Delivered**: UI/UX Design, Design System, Web Design
- **URL**: https://shortcut.is/work/minio/
- **Overview**: Designing Cloud Storage for a Faster World
- **Description**: Shortcut partnered with MinIO to elevate their products through clear, efficient design. 

### Simplifying Investments (2023)
- **Client**: investment-app
- **Industry / Sector**: Fintech
- **Services Delivered**: UI/UX Design, Usability Testing
- **URL**: https://shortcut.is/work/investment-app/
- **Overview**: Empowering First-Time Investors
- **Description**: We partnered with a Mexican financial institution launching a new digital investment platform, designed for people who had never considered themselves investors.

### GBM (2021)
- **Client**: GBM
- **Industry / Sector**: Fintech
- **Services Delivered**: App Design, Web App Design
- **URL**: https://shortcut.is/work/gbm/
- **Overview**: Designing for Financial Freedom
- **Description**: By incorporating the company’s key brand elements, we seamlessly integrated them into the new dashboard and revitalized existing products.

### Infosel (2019)
- **Client**: Infosel
- **Industry / Sector**: Fintech
- **Services Delivered**: Web App Design
- **URL**: https://shortcut.is/work/infosel/
- **Overview**: Evolving Information Management
- **Description**: The team helped Infosel transition from a Windows-based application to a new web-based platform.

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## 5. Editorial Essays & Insights (14 Articles)

### Designing for Deep Tech: How We Built Lumina Corp in Framer (Oct 15, 2026)
- **Language**: English
- **Category**: design
- **Author**: Alejandro Diaz
- **URL**: https://shortcut.is/blog/designing-for-deep-tech-lumina-framer/
- **Summary**: What it takes to translate thin-film lithium tantalate photonics into an authoritative web experience without losing technical depth.

### Diseñar para tecnología profunda: cómo creamos el sitio de Lumina Corp en Framer (Oct 15, 2026)
- **Language**: Spanish
- **Category**: design
- **Author**: Alejandro Diaz
- **URL**: https://shortcut.is/es/blog/disenar-para-deep-tech-lumina-framer/
- **Summary**: Lo que implica traducir fotónica integrada de tantalato de litio en una experiencia web con autoridad técnica y claridad visual.

### The Labubu Theory of AI Adoption: Why Your Assistant Came Back as a Toy (Oct 1, 2026)
- **Language**: English
- **Category**: ai
- **Author**: Jay López
- **URL**: https://shortcut.is/blog/labubu-theory-of-ai-adoption/
- **Summary**: Meta's Muse and OpenAI's Dots aren't cute by accident. Like Labubus and Pokémon cards, they're a Trojan horse for people who never planned to use AI.

### La teoría Labubu de la adopción de IA: por qué tu asistente volvió convertido en juguete (Oct 1, 2026)
- **Language**: Spanish
- **Category**: ai
- **Author**: Jay López
- **URL**: https://shortcut.is/es/blog/teoria-labubu-adopcion-ia/
- **Summary**: Muse de Meta y Dots de OpenAI no son tiernos por accidente. Como los Labubus y las cartas Pokémon, son un caballo de Troya para quien nunca pensó usar IA.

### Designing in the Era of AI, Shortcut Style (Apr 28, 2026)
- **Language**: English
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/blog/designing-in-the-ai-era-shortcut-style/
- **Summary**: What we learned testing AI design tools at Shortcut: Figma, Pencil, Stitch, Paper, and finding common ground between the infinite canvas and chat.

### Diseñar en la era AI al estilo Shortcut (Apr 28, 2026)
- **Language**: Spanish
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/es/blog/disenar-era-ai-shortcut/
- **Summary**: Nuestra experiencia en Shortcut probando herramientas de diseño con IA: Figma, Pencil, Stitch, Paper y el punto medio entre el canvas infinito y el chat.

### Death of UI? Nah. (Aug 7, 2025)
- **Language**: English
- **Category**: ai
- **Author**: Lulo
- **URL**: https://shortcut.is/blog/death-of-ui-nah/
- **Summary**: Don't start considering a career change just yet.

### ¿La muerte de la UI? Para nada. (Aug 7, 2025)
- **Language**: Spanish
- **Category**: ai
- **Author**: Lulo
- **URL**: https://shortcut.is/es/blog/la-muerte-de-la-ui-nah/
- **Summary**: No empieces a considerar un cambio de carrera todavía.

### Innovar no es hacer más, es hacerlo bien (Jul 8, 2025)
- **Language**: Spanish
- **Category**: design
- **Author**: Fabian Luna
- **URL**: https://shortcut.is/es/blog/innovar-no-es-hacer-mas-es-hacerlo-bien/
- **Summary**: Por qué las empresas pasan meses construyendo funcionalidades que nadie usa mientras ignoran lo que realmente importa.

### Innovation Isn't About Doing More, It's About Doing It Right (Jul 8, 2025)
- **Language**: English
- **Category**: design
- **Author**: Fabian Luna
- **URL**: https://shortcut.is/blog/innovation-doing-more-doing-right/
- **Summary**: Why companies spend months on features nobody uses while ignoring what really matters.

### Behind Utilizing AI Tools for Audio Case Studies (Feb 27, 2025)
- **Language**: English
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/blog/ai-case-studio-audios/
- **Summary**: A detailed look at our process using NotebookLM and Gemini to transform client case studies into engaging audio narratives.

### Detrás del uso de herramientas de IA para casos de estudio en audio (Feb 27, 2025)
- **Language**: Spanish
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/es/blog/detras-de-casos-de-estudio-en-audio-con-ia/
- **Summary**: Una mirada detallada a nuestro proceso usando NotebookLM y Gemini para transformar casos de estudio de clientes en narrativas de audio atractivas.

### Era escéptico, pero ahora creo en la IA (Dec 11, 2023)
- **Language**: Spanish
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/es/blog/era-esceptico-pero-ahora-creo-en-la-ia/
- **Summary**: Mi recorrido más allá del sesgo inicial para entender el impacto real de la inteligencia artificial.

### I was skeptical, but now AI believe (Dec 11, 2023)
- **Language**: English
- **Category**: ai
- **Author**: Omar Tosca
- **URL**: https://shortcut.is/blog/i-was-skeptical-but-now-ai-believe/
- **Summary**: My journey beyond initial bias to truly grasp AI's real-world impact.

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## 6. Careers & Open Positions

### Senior Brand Designer (CONTRACTOR)
- **Status**: open
- **Workplace**: remote
- **URL**: https://shortcut.is/careers/senior-brand-designer/
- **Summary**: We are seeking a senior brand designer who builds distinctive identity systems designed to scale from a core mark to a live digital product. You will combine art direction, typography, and visual systems thinking to shape technology and consumer brands across North America and Latin America.

### Senior Visual Designer (CONTRACTOR)
- **Status**: open
- **Workplace**: remote
- **URL**: https://shortcut.is/careers/senior-visual-designer/
- **Summary**: We are seeking a senior visual designer who turns complex product requirements into clear, memorable interfaces. You will combine art direction, interaction design, and systems thinking to shape digital products used daily across North America and Latin America.

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## 7. Contact & Official Endpoints
- **Website (EN)**: https://shortcut.is/
- **Website (ES)**: https://shortcut.is/es/
- **Services**: https://shortcut.is/services/
- **Fintech Focus**: https://shortcut.is/fintech/
- **Blog**: https://shortcut.is/blog/ (RSS: https://shortcut.is/blog/rss.xml)
- **Careers**: https://shortcut.is/careers/
- **Inquiries**: omar@shortcut.is | jobs@shortcut.is