Pondo: Designing for the Gut Feeling

Pondo is a new startup in digestive health, building a discreet, connected toilet device that lets people track and understand their digestive activity. Its founding team came to Shortcut with a tight deadline: launch a website in one month to attract early adopters and investors, and do it without the topic feeling clinical or awkward. Shortcut worked closely with Pondo's team throughout, leaning on their product knowledge for the story while owning the visual design end to end, with the founders reviewing and approving the direction. The site was built in Framer to support pre-orders, translating a topic people don't usually talk about into something that felt premium and desirable. The pre-order site launched on schedule, inside the one-month window Pondo needed.