Clau Rebranding: Defining the identity of Mexico’s proptech ecosystem

Clau Rebranding: Defining the identity of Mexico’s proptech ecosystem

Services

Services

Brand, UI Toolkit

Brand, UI Toolkit

Industria

Industria

Industria

Proptech

Proptech

Year

Year

2024

2024

Team

Team

Team

Shortcut

Shortcut

Flat.mx evolved into Clau with the vision of becoming a comprehensive real estate ecosystem. The challenge? To redefine its brand identity to convey trust, accessibility, and innovation while aligning with its mission to simplify the real estate market in Mexico. The transformation needed to be clear, consistent, and reflective of Clau’s new value proposition.

In a focused strategic sprint, we developed a new visual language and identity system that positioned Clau as a modern, reliable, and user-friendly brand.

Our Approach

Our Approach

To ensure the rebranding effectively communicated Clau’s essence, we designed an identity rooted in simplicity and user trust. We focused on:


  • A clear and modern visual identity: We refined the color palette with warm, accessible tones and a friendly, trustworthy typography style.

  • Intuitive visual hierarchy: We established a design system that balanced aesthetics and functionality, ensuring clarity at every user touchpoint.

  • Consistency across digital experiences: We adapted the new identity to key interfaces, making sure Clau felt seamless across all platforms.

The Outcome

The Outcome

This rebranding positioned Clau as a leader in proptech, aligning its identity with its mission to transform access to housing in Mexico.

take

the

shortcut.

2024 - Toma el Atajo, S.A.P.I. DE C.V.

take

the shortcut.

2024 - Toma el Atajo, S.A.P.I. DE C.V.

take

the

shortcut.

2024 - Toma el Atajo, S.A.P.I. DE C.V.