VIT: Simplifying Entry into Digital Investment

VIT: Simplifying Entry into Digital Investment

Services

Services

App Design, Usability Test

App Design, Usability Test

Industria

Industria

Industria

Financial

Financial

Year

Year

2023

2023

Team

Team

Team

Jay, Omar, Fabian, Jader, Estefania

Jay, Omar, Fabian, Jader, Estefania

Vector Casa de Bolsa, a well-established financial institution in Mexico, sought to launch VIT by Vector, a new digital investment platform to democratize investment for a broader audience. Our goal was to translate Vector's financial expertise into seamless digital experiences that resonate with users of varying levels of investment knowledge.

Shortcut collaborated with Vector over four months to define and refine the user experience for their flagship digital products.

December 2023 → March 2024

December 2023 → March 2024

Two Products, Several Prototypes to Test

Two Products, Several Prototypes to Test

The team focused on creating an intuitive and trustworthy experience for Vit, given that it was designed for users new to digital investment. The initial phase involved understanding the vision, target demographic, and strategic position of Vit. Key functionalities and underlying business logic were defined during this phase.

The Shortcut

The Shortcut

User testing and an iterative design process based on user insights were crucial to improving the user experience and laying a strong foundation for Vit as an accessible and user-friendly entry point into digital investment for the Mexican market.

The Outcome

The Outcome

It's incredibly rewarding to see the impact of our early collaboration with Vector culminate in the launch of VIT by Vector in 2025, to take a significant step towards democratizing investment in Mexico through the thoughtfully designed user experience of Vit. 

take

the

shortcut.

2024 - Toma el Atajo, S.A.P.I. DE C.V.

take

the shortcut.

2024 - Toma el Atajo, S.A.P.I. DE C.V.

take

the

shortcut.

2024 - Toma el Atajo, S.A.P.I. DE C.V.