Clau: Defining the Identity of Mexico’s Proptech Ecosystem

Team

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Industry

Proptech

Year

2024

Services

Brand, UI Toolkit

Flat.mx evolved into Clau with the vision of becoming a comprehensive real estate ecosystem. The challenge? To redefine its brand identity to convey trust, accessibility, and innovation while aligning with its mission to simplify the real estate market in Mexico. The transformation needed to be clear, consistent, and reflective of Clau’s new value proposition.

In a focused strategic sprint, we developed a new visual language and identity system that positioned Clau as a modern, reliable, and user-friendly brand.

Our Approach

To ensure the rebranding effectively communicated Clau’s essence, we designed an identity rooted in simplicity and user trust. We focused on:

A clear and modern visual identity: We refined the color palette with warm, accessible tones and a friendly, trustworthy typography style.
Intuitive visual hierarchy: We established a design system that balanced aesthetics and functionality, ensuring clarity at every user touchpoint.
Consistency across digital experiences: We adapted the new identity to key interfaces, making sure Clau felt seamless across all platforms.

To ensure the rebranding effectively communicated Clau’s essence, we designed an identity rooted in simplicity and user trust. We focused on:

A clear and modern visual identity: We refined the color palette with warm, accessible tones and a friendly, trustworthy typography style.
Intuitive visual hierarchy: We established a design system that balanced aesthetics and functionality, ensuring clarity at every user touchpoint.
Consistency across digital experiences: We adapted the new identity to key interfaces, making sure Clau felt seamless across all platforms.

To ensure the rebranding effectively communicated Clau’s essence, we designed an identity rooted in simplicity and user trust. We focused on:

A clear and modern visual identity: We refined the color palette with warm, accessible tones and a friendly, trustworthy typography style.
Intuitive visual hierarchy: We established a design system that balanced aesthetics and functionality, ensuring clarity at every user touchpoint.
Consistency across digital experiences: We adapted the new identity to key interfaces, making sure Clau felt seamless across all platforms.

The Outcome

This rebranding positioned Clau as a leader in proptech, aligning its identity with its mission to transform access to housing in Mexico.

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