Olinia: Branding a National Symbol

Olinia is Mexico's first electric mini-vehicle manufacturer, an initiative built to become a national symbol of manufacturing capability, not just a car brand. Shortcut was brought in to build a visual and narrative identity from nothing, one that needed to read as unmistakably Mexican while still holding its own next to global automotive brands. We built the full identity system, from the vehicle's own emblem to guidelines for print and social media, so the brand felt consistent everywhere it showed up, not just on a logo sheet. Olinia's reveal took place at an official event presented by Mexico's president, with the identity fully in place across every application. The bigger story that day was the engineering behind the car itself; Shortcut's contribution was giving that achievement a face the public could recognize. The relationship has continued since, with Shortcut now also designing Olinia's website and the in-vehicle dashboard interface.