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Paladar: Gastronomy as a vehicle for community

/client Paladar
/Services Brand Identity, Photographic Art Direction, Web Design
/Year 2026
/Industry Gastronomy & Culture
Paladar brand refresh showing the visual identity update on a MacBook Pro mockup.

Shortcut collaborated with Paladar during its transition from a gastronomic marketing agency to a cultural connection platform. The main challenge was to refresh the visual system while preserving the brand's original logo and core recognition. To achieve this, we developed a design language that balances the authority of a cultural platform with the warmth of hospitality. This identity translates Paladar's new narrative into a cohesive color palette and typographic layout, positioning gastronomy as a vehicle for community, belonging, and legacy. This effort was materialized into practical guidelines and visual assets built for daily commercial and digital operations. Shortcut defined the photographic art direction, structured modular pitch decks for clients, and visually updated the official website. This approach organically integrated the brand's new manifesto, service levels, and talent ecosystem, delivering an updated and consistent digital presence without the need to rebuild the technological infrastructure from scratch.

Paladar brand refresh showcase design asset 1 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 3 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 31 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 32 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 35 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 36 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 37 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 38 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 39 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 40 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 41 displaying updated typographic layouts and visual system.
Paladar brand refresh showcase design asset 42 displaying updated typographic layouts and visual system.