Pondo: Designing for the Gut Feeling
Team
Alejandro, Jay, Fabian, Sarah, lulo
Industry
Wearables
Year
2025
Services
Web Design, Storytelling
Pondo is a new startup in the digestive health. They are creating an intelligent, contactless toilet device that allows users to record and analyze their digestive activity.
Their founding team approached us with an urgent need: launch a website in one month to attract early adopters and investors. The dual challenge: speed and storytelling—transforming a potentially "taboo" topic into something premium and desirable for wearable enthusiasts.
The Shortcut
We worked hand-in-hand with the founders to define the perfect story: instead of focusing on the device's technical characteristics, we built a story around the concept "Your gut feeling, now backed by gut data" - transforming intuition into science and positioning gut health monitoring as the logical next step for health-conscious users.
If you already track your movement, sleep, heart… tracking hydration and gut health is a no-brainer.
To accelerate execution, we leveraged AI tools and no-code platforms like Framer, allowing our team to focus completely on creative and strategic aspects without sacrificing quality in the final implementation.
The Outcome
We helped Pondo launch ready for their campaign to attract early adopters and investors in days.
This simple website is transforming a sensitive concept into compelling technology that resonates with their target audience for Fall 2025 launch: visit getpondo.com to pre-order.
