Release Before Ready: CODE BUILD TYPE VIBECODE HACK

Release Before Ready (RBR) is a hackathon built around a different philosophy: ship it before it's perfect, iterate in public, and treat creative chaos as a feature, not a bug. Powered by 500 LatAm, one of the most active early-stage VCs in the world, the event needed a brand that matched that energy instead of looking like every other tech meetup. Shortcut worked closely with the RBR team throughout, drawing on their firsthand knowledge of the hackathon's culture and story while owning the visual identity end to end. The client stayed involved on creative direction, approving the overall line, but the design work itself, from the visual system to how it applied across the event, came from Shortcut. The identity is already live and expanding: RBR is using it for its current edition, and the event's traction and positioning have grown well beyond where it started, spreading across the region.