IBERO: Bringing a University App into the Present

IBERO's mobile app was stuck in the past: outdated, confusing, and largely abandoned by its users, with a 1.45-star rating and frequent complaints turning it into more of a pain point than a helpful tool for students. The university needed a shift, fast, not a full reinvention, but a product that finally delivered on what students expect from any basic app today: speed, clarity, and functionality. We partnered with IBERO's internal tech team to rethink the app experience from the ground up, launching a new version in just 16 weeks. The redesign turned the app around: its rating climbed from 1.5 to 4.5 stars in the app stores, a shift co-founder Fabián Luna wrote about publicly.