Archive_Record_2025
Shortcut_Digital_Archive
IBERO: Bringing a University App into the Present
/ TECHNICAL SPECS
/Client_Identity IBERO
/Scope_of_Service Product Strategy, UX/UI Design, User Research, Design QA
/Service_Year 2025
/Market_Industry Education
Archive_Summary
IBERO’s mobile app was stuck in the past — outdated, confusing, and largely abandoned by its users. With a 1.45-star rating and frequent complaints, it had become more of a pain point than a helpful tool for students.
The university needed a shift, fast. Not a full reinvention, but a product that actually delivered on what students expect from any basic app today: speed, clarity, and functionality.
We partnered with their internal tech team to rethink the app experience from the ground up — and launch a new version in just 16 weeks.
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