SoyIBERO
SoyIBERO: Bringing a University App into the Present
Team
Fabian
,
Jay
,
Estefania
,
Damián
,
Industry
Education
Year
2025
Services
Product Strategy, UX/UI Design, User Research
IBERO’s mobile app was stuck in the past — outdated, confusing, and largely abandoned by its users. With a 1.45-star rating and frequent complaints, it had become more of a pain point than a helpful tool for students.
The university needed a shift, fast. Not a full reinvention, but a product that actually delivered on what students expect from any basic app today: speed, clarity, and functionality.
We partnered with their internal tech team to rethink the app experience from the ground up — and launch a new version in just 16 weeks.






