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SoyIBERO

SoyIBERO: Bringing a University App into the Present

Team

Fabian

,

Jay

,

Estefania

,

Damián

,

Industry

Education

Year

2025

Services

Product Strategy, UX/UI Design, User Research

IBERO’s mobile app was stuck in the past — outdated, confusing, and largely abandoned by its users. With a 1.45-star rating and frequent complaints, it had become more of a pain point than a helpful tool for students.

The university needed a shift, fast. Not a full reinvention, but a product that actually delivered on what students expect from any basic app today: speed, clarity, and functionality.

We partnered with their internal tech team to rethink the app experience from the ground up — and launch a new version in just 16 weeks.

2025 · Toma el Atajo, S.A.P.I. DE C.V.

English

2025 · Toma el Atajo, S.A.P.I. DE C.V.

English

take

the shortcut.

2025 · Toma el Atajo, S.A.P.I. DE C.V.

English