Olinia: Branding a National Symbol

In design, few opportunities are as challenging and meaningful as crafting an identity from scratch, especially when the assignment is to give a face and soul to an initiative destined to become a symbol of national transformation. This was the starting point for Olinia, the first electric mini-vehicle manufacturer conceived, designed, and developed in Mexico. For Shortcut, the challenge transcended the design of a simple logo. We were entrusted with forging a visual and narrative language that could articulate this ambition: a brand that felt simultaneously deeply Mexican and universally relevant, technologically advanced and humanly relatable. A brand that would not only sell vehicles but also inspire pride, trust, and a sense of belonging. This time, no shortcuts.