Credilikeme: Establishing trust and financial maturity
We iterated on Credilikeme’s loan application flow and landing page to project an established, trustworthy tone and build confidence from the very first touchpoint.
In 2019, Shortcut redesigned Credilikeme, a Mexican fintech offering micro-loans to people with an existing credit bureau history. Years later, they came back to iterate on their loan application flow for new users, with one goal: make the product feel as established and trustworthy as the government-regulated company behind it. The work centered on the app itself, tightening the loan application flow, and extended to the landing page so that same sense of maturity carried through from the very first touchpoint. The full iteration shipped in one month, working closely with Credilikeme's dev team. Credilikeme came out of it with a product that reads like the established, regulated company it is, rather than an early-stage fintech experiment, giving new users more reason to trust it from the first screen.
