Zipmi: Simplifying Labor Migration
After initially defining their visual identity, our collaboration evolved to completely re-architect their workflows, building a comprehensive platform for step-by-step case management for both employers and workers.
Zipmi connects Latin American workers with U.S. job opportunities by helping them navigate the work visa process. The founders came to Shortcut for a straightforward identity project, and the collaboration grew from there: as a young, still-forming product, Zipmi needed more direct input from the people it was built for, so what started as branding turned into an ongoing partnership to co-create the product itself. Shortcut has worked closely with Zipmi's founders since, running user interviews with the people actually applying to work legally in the U.S. to find out which features they needed, then shaping the product around those findings and prototyping in high fidelity so the founders' engineering team could build from something concrete. We also designed a landing page that gave the company something credible to bring to investors. The product has grown into what's live today, shaped alongside the founders and the people it serves, and they now have something tangible to raise on. More directly, the redesign helps workers get through the U.S. visa process correctly and with confidence.
“They didn’t just deliver attractive interfaces—they helped architect a product foundation that can grow and evolve over time. An exceptional partner for complex products.”
