Zipmi: Scaling the Product

Shortcut has worked with Zipmi since 2025, when we co-created the first version of its product for Latin American workers applying for U.S. work visas. In 2026 the company was ready to scale. Its H-2A and H-2B operation still depended on scattered information: documents and answers traveled through WhatsApp messages, phone calls and outdated government portals, and a single mistyped field could stall a case or lead to a rejection at the consulate. Zipmi needed its own system to get every file to its legal agents complete and verified, and a way into a new market: travelers applying for U.S. tourist visas. We split the product into two connected environments built for different operational needs. For employers, we designed a web platform to manage candidates at scale, where they track every case in real time and reuse worker profiles from previous seasons instead of asking for the same information again. For applicants, we designed a step-by-step mobile app that digitizes official documents, validates information as it is entered and turns a bureaucratic process into concrete tasks on their phone. Once that operational base was in place, we carried the same product logic into a new line of business: a web platform that simplifies the DS-160 form for B1/B2 tourist visa applicants, along with Zipmi's commercial website. Zipmi went from handling only labor hiring to running a scalable infrastructure that cuts administrative work on recurring cases by up to 80%, reduces errors in consular forms and opens a direct channel to consumers.